A large part of a website’s success or failure depends on the quality of its web design. By taking advantage of sound design principles, you can make certain that every visitor sees your site as appealing, respectable and functional. However, if you have a poorly designed website, they will exit the site without giving it a second thought. Heed the advice below to help you design an attractive and functional website.
Don’t try to fit too much onto one page when you’re designing a website. If your page is too busy it will take a lot longer to load and can overwhelm visitors. When you’re going to be putting up a lot of content, create pages for everything you can to reduce the clutter on your page.
Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read “Order widgets.” Specifically avoid using “click here” as anchor text.
Use images wisely. Bitmap images do not tend to fare well for internet use, and some GIFs do not work well with lots of color. Image size is important as well, as larger images may make your viewers have to wait for them to download. Choose smaller images, and use them sparingly to make your site more manageable.
To help your website visitors easily navigate through your site, design it so that it becomes easy to find “stuff.” When you have a simple site that makes it easy to locate information, you keep your visitors there much longer. If you make it difficult for them, then they will get frustrated and leave.
Wherever your logo appears on your site, you should accompany it with a complementary slogan or tagline. Ideally, this tagline should be catchy and informative, and should offer some basic summary of the purpose of your site or product offering. The combination of your logo and tagline should appear on every page to create a sense of cohesion.
How in depth you are when you design a website decides whether or not you are going to gain success from the website. Use strategies that work and you will see an increase in your traffic. A design that isn’t up to standard is one of the biggest reasons for people not to stay on your site. And once people leave, they usually don’t return. Put these practices to use to build a site that will be enjoyable for your visitors, and you’re sure to have a successful website on your hands.